... builds upon particular experience and specific knowledge. Companies and scientific institutes complement our solutions in the best possible way. Additionally, they are characterised by a trusted, long-term, cooperative partnership with puls It is our pleasure to recommend each of them!
IFA (Institute for the Automotive Industry)- Institut für Automobilwirtschaft (Prof. Dr. W. Diez)
The Institute for the Automotive Industry is a scientific installation at the University for Business and Environment Nürtingen-Geislingen. It focuses on industry-related and practical research in the area of automotive distribution and automobile sales as well as the vehicle maintenance and repair industry.
Universität Bamberg (University of Bamberg), Chair of Marketing (Prof. Dr. Björn Ivens)
The central work areas of the chair are as follows:
- Customer management (such as relationship marketing, customer satisfaction and customer retention / loyalty, key account management, sales / distribution management, governance structures)
- Brand management (such as brand personality surveys, employer branding, branding and ethics)
- Pricing management (such as questions of organisational implementation of pricing management, pricing behaviour of consumers, pricing strategies)
- Marketing ethics and corporate social responsibility (such as ethical questions when employing marketing instruments, marketing – sales / distribution – corporate citizenship)
Brand:Trust brand strategy consultants
Brand:Trust is the first European strategy consultancy specialising in the increase of brand attractiveness. In nine focus industries, consultancy teams accompany market-leadership customers in the development and implementation of regional and global brand strategies aimed at increasing profitability and growth of their brands in a systematic and future-oriented way.
IDEENHAUS MARKEN.WERT.DESIGN (Brands.Values.Design)
Brand design is much more than logo and CI. When properly employed at all contact points of the brand, it delivers an essential contribution to raising brand value. Therefore, brand design must not be given to being a playground for creative experiments.
Brand design from IDEENHAUS is always based on the values which make your brand special and unique. By respectfully dealing with this potential, design solutions are created which guarantee a high attractiveness of the brand in the market through specifics, maximum distinction from competitors and fast recognition.
IDEENHAUS MARKEN.WERT.DESIGN is positioned among the Top 20 design agencies of Germany. With offices in Nuremberg and Munich, the company has been operating for reputable enterprises in Germany, Austria and Switzerland for more than 20 years.
Vegesta is the specialist for sales and distribution management. The survey of local industry and target-group potentials, the development of CRM processes in companies as well as the implementation of evaluation tools are at the core of the business. The Berlin-based company has customers from the automotive, IT, solar energy and renewable energies industries.
Weissman & Cie.
Weissman & Cie. is a family company specialising in consultancy and training with branch offices in Nuremberg, Munich, Frankfurt, Salzburg and Zurich. The enterprise was founded in 1987 by Prof. Dr. Arnold Weissman, Chair of Corporate Governance at the University of Applied Sciences of Regensburg.
Weissman & Cie. have taken it upon themselves to accompany family entrepreneurs especially with a view to strategic issues. Since their foundation, Weissman & Cie. have always consistently oriented themselves towards family-owned companies. The "System Weissman" (10 steps to success) is employed for strategic optimisation in more than 3,000 companies. In Germany, Austria, Switzerland and South Tyrol, the firm has its own offices to work on the fulfilment of the company mission: securing and expanding the long-term success of family-owned enterprises.